Brand Strategy, Identity and Visual Design for the automated pricing software startup RoomPriceGenie.

Brand Strategy and Identity Design

RoomPriceGenie is the most intuitive automated pricing software for indenpendent hotels. In the last years they have been growing intensively, helping many hoteliers get the right prices and best utilization for their rooms. We worked in close collaboration with RoomPriceGenie to develop a strong brand strategy and unique identity design that spreads passion, emotion and empathy. The new brand strategy and design make them a Benchmark in the SaaS startup category and ready to grow even further.

See it live and in action on

Growing fast, growing up

RoomPriceGenie is both growing fast and growing up. They are now onboarding a new hotel every few hours, and needed a brand that better reflected that success and room to grow.

Brand design

Our Process

We started the process by listening to the teams and immersing ourselves in the hotel industry. We learned that their drive to create the best experience for their guests is fueled by a deep passion and love for detail. The new identity reflects that passion in its core elements and attention to detail. Every touchpoint is crafted beautifully and matches the hoteliers love for their craft.

Office Berlin

&why GmbH
K├Ârtestr. 2
10967 Berlin
+49 89 2154860-0

Office Munich

&why GmbH
Nymphenburgerstr. 115
80636 Munich
+49 89 2154860-0


We are 100% climate neutral.