UX/UI Design to turn a playful and trustworthy brand into a usable and engaging product.

Car leasing made easy

GoLeasy enables people to search and compare the best car leasing deals across all relevant platforms in Germany. After ramping up their brand, we turned it into a usable product that unlocks the true power of car leasing.

Throughout an intensive UX collaboration with their product team, we worked iteratively to shape a supportive and engaging user experience. The goal was clear: To generate as many affiliate clicks as possible, while staying loyal to our user-centricity approach.

Shaping a tailor-made experience

An appealing user onboarding to prioritise deals matching their needs and interests.


All roads lead to Rome

A fully SEO optimised homepage that embodies the GoLeasy brand, shows the full range of offers and fast-tracks users to the most relevant ones.

Optimised for SEO & Scalability

Being a search engine in a noisy industry, SEO ranking is extremely important for reach and expansion purposes. After developing a reusable system of components and modules, giving GoLeasy freedom to quickly launch SEO optimised Landingpages became a priority.

Office Berlin

&why GmbH
K├Ârtestr. 2
10967 Berlin
+49 89 2154860-0

Office Munich

&why GmbH
Nymphenburgerstr. 115
80636 Munich
+49 89 2154860-0


We are 100% climate neutral.