CASE

Emil Frey

Digital Design and UX-lead e-commerce to turn a European automotive giant into an industry benchmark.

UX-lead E-Commerce

Emil Frey is by far the biggest car dealer in Germany. With over 80 branches across the country, they embody customer proximity and offer an all-round service. They needed to communicate that through their digital presence. We worked hand-in-hand with Emil Frey's Business, Marketing and IT teams to reshape their entire e-commerce flow. By challenging all UX assumptions in the market, we delivered a state-of-the-art experience that ultimately supports visitors throughout their buying decision, while optimising all conversion opportunities.

A diverse design system for all challenges

While visitors are unlikely to purchase a vehicle on their mobile devices, the process leading to that oftentimes happens on the go. This includes searching and comparing alternatives, as well as contacting the Emil Frey team with specific inquiries.

Designing a mobile-first card design system gives room for flexibility and speeds up navigation. On top of that, it eases collaboration with the Engineering team. An absolute win-win for both the Emil Frey team and their end users.

Tailor-made checkout flow

E-Commerce has changed dramatically over the last few years. Making a buying decision when it comes to vehicles is not easy, and doing so online represents yet a bigger challenge for users. The new website needed to generate trust among potential buyers, so we set out to build the smoothest checkout flow in the automotive industry.

One-size-fits-all deals system

With new deals available on daily basis, the new card-based system gives all branches flexibility to independently customise them.

Turning a product page into account executives' best sales tool

Office Berlin

&why GmbH
K├Ârtestr. 2
10967 Berlin
Germany
+49 89 2154860-0

Office Munich

&why GmbH
Nymphenburgerstr. 115
80636 Munich
Germany
+49 89 2154860-0

why_emblem

We are 100% climate neutral.