Our discovery interviews confirmed the calendar's key role in offering an accurate overview of pricing, occupancy, and pickups. After signing up, RoomPriceGenie had a 14-day window to convey its value and encourage users to activate the price auto-upload feature.
The adoption of automation faced a trust issue: For most hoteliers, relying on a pricing algorithm was rather new and scary – they were skeptical. Helping them understand where suggested prices came from was key to long-term subscriptions.
UI instances as trust generators
We set ourselves to design a clean, informative, and understandable dashboard. After a quick glance at it, users get a clear picture of their property's performance over time. It also fosters transparency by explaining to them what the RoomPriceGenie algorithm does in the background.
