&why | The Journey of Doing | Branding, Campaign & AI

The Journey of Doing

Transforming the process of recertification for B Corp to a unique, shareable and enjoyable experience.

Building unique journeys. Made easy.

Over 7,700 companies achieved B Corp certification across the world, meeting high standards of social and environmental performance, accountability, and transparency. Yet, this certification is just the beginning of a continuous journey towards improvement, as B Corps aim to recertify every three years.

But how to visalize the hard work that often happens behind the scenes and inspire more businesses across sectors to take action?

Let us introduce you to “The Journey of Doing”.

Each B Corp has its own impact journey.

There are multiple steps along each journey. Every one is represented by a shape. Specific impact areas are shown using the corresponding B Corp colors for them. The design system we developed celebrates the thousands of unique journeys and diverse viewpoints that make the B Corp community so thrilling.

Creating a Journey Badge? Easy peasy.

We have developed an AI tool that guides B-Corps through the process of creating their own Impact Journey badge. With the help of a chat bot, they can talk about their biggest successes - the badge is created automatically, so B-Corps can fully focus on sharing their impact.

&why: B-Lab - The Journey of Doing Case Quote as Linkedin Post

Breffka & Hehnke

Transforming a century old family business with innovative branding.

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