&why | Branding | Living Stories Lab

A modern hallway featuring a large digital poster on the wall. The poster has an audience sitting in a theater and the text "Collective storytelling, shaped by the audience." Minimalist design with industrial elements like concrete walls and exposed pipes.

Living Stories Lab

Brand Strategy, Identity, Product Design and Development for Livings Stories Lab.

Redefining the Future of Interactive Storytelling

Unlike the conventional, dark and often static designs of the industry competition, we chose to create a brand that is playful, organic, and visually engaging.

Our design philosophy mirrors the essence of Living Stories themselves—constantly evolving, dynamic, and interactive.

By infusing elements that are fluid and lively, we ensure that the visual design is not just seen but felt, resonating with the core values of Living Stories Lab.

This approach fosters a new sense of participation and collaboration, making users feel like an integral part of the story-making process.

How we created a distinctive brand identity

Unlike the conventional, dark and often static designs of the industry competition, we chose to create a brand that is playful, organic, and visually engaging.

Our design philosophy mirrors the essence of Living Stories themselves—constantly evolving, dynamic, and interactive.

By infusing elements that are fluid and lively, we ensure that the visual design is not just seen but felt, resonating with the core values of Living Stories Lab.

This approach fosters a new sense of participation and collaboration, making users feel like an integral part of the story-making process.

Let us introduce you to: The Dubins Shapes

The core element of our branding is the “Dubins Shapes”, a mathematical process that generates an infinite variety of shapes that evolve, move, and live within a grid. It creates a sense of life and dynamism to the brand, mirroring how Living Stories disrupts the storytelling industry.

Dark Poster showing a Living Story Lab Visual

A vibrant and youthful color palette

Fluid, soft gradients a complementing the shapes, chosen from a vibrant and youthful color palette.

This combination ensures that the Living Stories Lab brand is always evolving, adapting seamlessly across all mediums, from print to digital, and from static to dynamic environments.

Silhouette of a person sitting at a desk, facing a monitor with a login screen displayed. The background is pink, and the screen shows a stylized abstract design.