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Welcome at &why. We're a tech and design studio making the future happen today, for those who dare.

Featured projects

Two people holding a tablet displaying a sepia-toned photograph of soldiers. The screen shows annotations and text on the side. The surrounding area is softly lit, highlighting the device.

Letting research speak to the masses.

An industry leading research platform that serves as a home for invaluable images from the holocaust and the research around them.

Letting research speak to the masses.

An industry leading research platform that serves as a home for invaluable images from the holocaust and the research around them.

Using AI to make sustainable shopping easier

One place to find all sustainable products, powered by AI web scraping. EcoLife

Using AI to make sustainable shopping easier

One place to find all sustainable products, powered by AI web scraping. EcoLife

Silhouette of a person sitting at a desk, facing a monitor with a login screen displayed. The background is pink, and the screen shows a stylized abstract design.

Creating the interactive stories of the future.

A flexible and generative identity, toolsuite and platform to power interactive storytelling between movie and game.

&why: B-Lab - The Journey of Doing Case Zitat als Linkedin Post

Using AI to help B-Corps tell their story

A campaign identity, design system and AI driven customization product.

Two smartphones lay on a dark textured surface. The left phone displays a map highlighting Germany and nearby countries with various colored pins. The right phone shows a ticket booking app with details for locations "Nizza" and "Aachen" and buttons labeled "One" and "Other.

The future of education for Germany and France

Creating a modular yet interactive storytelling system to teach german-french history to young people around europe.

We help companies and institutions unlock untapped potential through innovative digital products, experiences and branding.

Be courageous and care about the why. Our Story.

We started &why believing that we could do things better by asking why, by caring a lot, by being courageous, by being fast. It's our philosophy to create the best possible products. So far, we've helped over 50 companies to start with why.

Focus on impact. Our ethos.

Outcomes instead of output. We believe in creating things that are impactful and sustainable. That means creating ROI for all stakeholders and building digital products and brands that are designed to last. And for important non profit causes, we aim to go the extra mile through our Designed To Give Program, dedicating 5% of our time yearly to their success.

What we do

Use technology responsibly and efficiently. The platform.

Our point is not to reinvent the wheel but to innovate where it matters. Our own tech platform compiles our experience in Products, Content, Data, XR and AI to give us a headstart and spend ressources where they matter most.

Awarded and spotlit by the best. Our work.

Our work has captured attention across the industry, earning top awards and featured press coverage. These recognitions highlight our commitment to creativity and innovation, as well as the impact of our projects on a global scale.

Lovie Awards

Grimme Online Award

Red Dot Design Award

German Design Award

Webby Award

FWA & CSS Design Awards

Anthem Awards

The Guardian - "When I first picked up these photographs, it was an electrifying moment" - Steffen Heidrich

Quote Südedeutsche Zeitung - "This experience can be one answer to the question of what a culture of remembrance can look like"

Ready to embrace the future with optimism? Let's create.

Maximilian Klinger

Lead Growth & Solutions

connect@why.de

+49 89 2154860-0