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Welcome at &why. We're a tech and design studio making the future happen today, for those who dare.

Featured projects

Two smartphones lay on a dark textured surface. The left phone displays a map highlighting Germany and nearby countries with various colored pins. The right phone shows a ticket booking app with details for locations "Nizza" and "Aachen" and buttons labeled "One" and "Other.

The future of education for Germany and France

Creating a modular yet interactive storytelling system to teach german-french history to young people around europe.

&why: B-Lab - The Journey of Doing Case Zitat als Linkedin Post

Using AI to help B-Corps tell their story

A campaign identity, design system and AI driven customization product.

We help companies and institutions unlock untapped potential through innovative digital products, experiences and branding.
Be courageous and care about the why. Our Story.

We started &why believing that we could do things better by asking why, by caring a lot, by being courageous, by being fast. It's our philosophy to create the best possible products. So far, we've helped over 50 companies to start with why.

Focus on impact and sustainability. Our programs.

Let's push for outcomes instead of output together. We believe in creating things that are impactful and timeless. We know that's a stretch in the digital domain, but we built three special programs to make it happen for you.

Use technology responsibly and efficiently. Our &why platform.

Our point is not to reinvent the wheel but to innovate where it matters. Our own tech platform compiles our experience in Products, Content, Data, XR and AI to give us a headstart and spend ressources where they matter most.

Freenow LogoKKL Luzern LogoFoundation Remembrance, Responsibility and Future (EVZ Foundation) LogoArolsen Archives LogoFranco-German Youth Office (FGYO)GOLDBECK GmbH LogoTIER Mobility SE Logo

Awarded and spotlit by the best. Our work.

Our work has captured attention across the industry, earning top awards and featured press coverage. These recognitions highlight our commitment to creativity and innovation, as well as the impact of our projects on a global scale.
Lovie Awards
7
Red Dot Design Award
1
FWA & CSS Design Awards
11
German Brand Award
2
German Design Award
2
The Guardian - "When I first picked up these photographs, it was an electrifying moment" - Steffen Heidrich
Quote Südedeutsche Zeitung - "This experience can be one answer to the question of what a culture of remembrance can look like"
The Guardian - "When I first picked up these photographs, it was an electrifying moment" - Steffen Heidrich
Quote Südedeutsche Zeitung - "This experience can be one answer to the question of what a culture of remembrance can look like"
&why Office Munich

Ready to embrace the future with optimism? Let's create.

Maximilian Klinger
Maximilian Klinger
Lead Growth & Solutions
connect@why.de
+49 89 2154860-0
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