&why is a digital innovation studio rooted in design and technology.

We founded &why to do better. By asking why, caring deeply, and moving fast. We help ambitious teams design digital products and brands that drive long-term impact. For non-profits, we donate 5% of our time through our Designed to Give program.

You work directly with senior experts from day one. We stay close, think strategically, and deliver. We focus on outcomes, not output – with a clear goal: creating outstanding user experiences that last.

We build AI-native and experience-first. Our platform blends AI, XR, and data into every step. So we can spend time where it matters and craft seamless, intuitive digital experiences.